For jewellers

Jeweller guides

Practical guides to getting the most from Smiths Guide — from photographing your pieces to understanding your analytics.

• Completing your profile

  Every profile field explained — and why completeness matters for search ranking, buyer matching, and the impression you make.

  5 min read→

• Adding and managing listings

  How to add, edit, mark as unavailable, relist, and delete a listing — and what each status means for buyers.

  6 min read→

• Photography guidelines

  Lighting, background, angles, and what to avoid — how to photograph your pieces for listing on Smiths Guide.

  5 min read→

• Writing a great listing

  What the title generates from, what to include in the description, and how your listing fields drive search matching and visibility.

  5 min read→

• Understanding your analytics

  What views, call clicks, email clicks, and profile views mean — and how to use the data to get more from your listing.

  4 min read→