Founding Membership — First 150 nationally
The independent jeweller deserves to be found
Smiths Guide is a discovery platform built exclusively for independent fine jewellers and watch specialists across the UK. Buyers find your pieces online — then visit your shop to buy in person. No commission. No checkout. No middleman on the sale.
For jewellers
Your pieces, in front of buyers who are looking
- ✓Front-page visibility — without the advertising budgets of the larger national retailers
- ✓Buyers search by product type, location, and price — they view your pieces online, then visit your shop to buy in person
- ✓Demand analytics — see what buyers near you are searching for, so you can stock and present with confidence
- ✓Simple listing management — upload images and complete a short form. If you can send an email, you can list on Smiths Guide
- ✓You keep every customer and every penny — no commission, no transaction fees
For buyers
Find the piece you've been looking for
- ✓Search by product type, price range, and location — find exactly what you're looking for from jewellers near you
- ✓Browse pieces from independent specialists with decades of expertise the national retailers can't match
- ✓See the piece in detail online, then visit the shop and buy with confidence in person
- ✓Discover jewellers you never knew existed — and the pieces they carry that don't appear anywhere else
Membership
Two tiers. No commission. No contracts.
Founding Membership
inc. 30% lifetime discount from the standard price
Available to the first 150 members nationally.
Requires 20 active listings within 60 days to activate.
Payment details collected at application. No charge until month 6.
Standard Membership
Available once founding places are filled
Full platform access from day one.
Requires 20 active listings within 60 days to activate.
Members can refer fellow jewellers — ask us about our referral programme.
Have questions? Read the jeweller FAQ