Discover the jewellery and watches available from independent jewellers across the UK.
Founding Membership — First 30 members
The independent jeweller deserves to be found
Smiths Guide is a discovery platform built exclusively for independent fine jewellers and watch specialists across the UK. Buyers find your pieces online — then visit your shop to buy in person. No commission. No checkout. No middleman on the sale.
For jewellers
Your pieces, in front of buyers who are looking
- ✓Front-page visibility — without the advertising budgets of the larger national retailers
- ✓Buyers search by product type, location, and price — they view your pieces online, then visit your shop to buy in person
- ✓Demand analytics — see what buyers near you are searching for, so you can stock and present with confidence
- ✓Simple listing management — upload images and complete a short form. If you can send an email, you can list on Smiths Guide
- ✓You keep every customer and every penny — no commission, no transaction fees
For buyers
Find the piece you've been looking for
- ✓Search by product type, price range, and location — find exactly what you're looking for from jewellers near you
- ✓Browse pieces from independent specialists with decades of expertise the national retailers can't match
- ✓See the piece in detail online, then visit the shop and buy with confidence in person
- ✓Discover jewellers you never knew existed — and the pieces they carry that don't appear anywhere else
Membership
No commission. No minimum term. Cancel anytime.
Founding Membership
Limited to the first 30 membersOur standard rate is £170/month + VAT. As a founding member you pay 30% less. Founding status is conditional on publishing 20 live listings within your first 60 days, and maintaining at least 20 live listings after that.
Cancel anytime — no minimum term.
Payment details collected at application — nothing is charged until 1 June 2028.
Once the first 30 places are filled, membership is still free listings until 1 June 2028 — then the standard rate of £170/month + VAT applies, without the founding discount. Register your interest
Prices shown exclude VAT, which is added when you're charged.
Members can refer fellow jewellers — ask us about our referral programme.
Have questions? Read the jeweller FAQ