Frequently asked questions

Smiths Guide is a discovery platform for independent fine jewellers and watch specialists across the UK. You search by what you're looking for, your budget, and your location — then buy direct from the jeweller, in person.

Use the search on the homepage. Select the type of piece you're looking for, enter your town or postcode, and set a price range. Results show jewellers and listings within your chosen distance.

Smiths Guide is built around the in-person experience. You browse and discover online, then contact the jeweller directly — by phone or email — to arrange a viewing or purchase in their shop.

Every listing page shows a contact button with the jeweller's phone number and email address. You can call or email them directly — there's no middleman.

Independent jewellers offer expertise, craftsmanship, and a level of personal service that the high street simply can't match. Many carry pieces you won't find anywhere else — and because you're buying direct, the person you speak to is usually the maker or the buyer who chose the piece themselves.

Every jeweller on Smiths Guide is verified before their listing goes live. We check that they are a genuine independent fine jeweller or watch specialist with a physical shop in the UK.

Independent fine jewellers and watch specialists — from contemporary designers to antique and estate specialists, bespoke makers, and watch dealers. All are UK-based with a physical shop.

Yes. Create a free account and you can heart any listing to save it to your favourites. You'll also receive an email if the price drops on something you've saved.

Yes. Once you've run a search, you can save it and we'll email you when a new listing matches — useful if you're looking for something specific and want to be the first to know.

No — searching and browsing are open to everyone. You only need a free account to save favourites and receive notifications.

It means you deal directly with the jeweller — no platform fees, no checkout, no intermediary. You contact them, arrange a viewing, and complete the purchase however suits you both. The relationship is entirely between you and the jeweller.

No. Smiths Guide earns nothing from your purchase. There are no transaction fees, no buyer's premiums, and no hidden charges. We charge jewellers a simple monthly membership fee — that's it.

Your transaction is directly with the jeweller, so any after-sales questions should go to them in the first instance. As with any purchase from a UK retailer, your statutory consumer rights apply.