Legal
Privacy Policy
Last updated: August 2026
1. Who we are
In this notice ‘we’, ‘us’ and ‘our’ mean Smiths Guide Ltd, which is a UK discovery platform connecting independent fine jewellers and watch specialists with prospective buyers. To provide you with the full range of Smiths Guide services, we collect and process certain information about you.
2. Who this notice covers
This policy applies to all visitors to and users of the platform smithsguide.com, and to anyone contacting us by email or via our contact form.
In this notice ‘you’ refers to ‘unregistered consumers’, ‘registered consumers’, ‘members’.
3. Information we collect and how we use it
4. Legal basis for collecting it
Contract performance — processing necessary to provide the service you have signed up for, including authenticating your account, saving your preferences, and delivering listing alerts.
Legitimate interest — processing necessary for our legitimate business interests, including retaining member data following cancellation to allow resubscription, operating and improving the platform, and measuring email effectiveness.
Consent — where you have actively opted in, such as to listing alert emails or optional marketing communications. You can withdraw consent at any time.