Discover the jewellery and watches available from independent jewellers across the UK.

Legal

Privacy Policy

Last updated: August 2026

1. Who we are

In this policy ‘we’, ‘us’ and ‘our’ mean Smiths Guide Ltd, which is a UK discovery platform connecting independent jewellers and watch specialists with prospective buyers. To provide you with the full range of Smiths Guide services, we collect and process certain information about you.

2. Who this policy covers

This policy applies to all visitors to and users of the platform smithsguide.com, and to anyone contacting us by email or via our contact form.

In this policy ‘you’ refers to ‘unregistered consumers’, ‘registered consumers’, ‘members’.

3. Information we collect and how we use it

4. Legal basis for collecting it

5. Where it is passed, where it is stored, and how long for

6. Your rights and complaints