Writing a great listing

How the title works

Smiths Guide generates the listing title automatically from the details you enter. You don't need to write a title yourself — fill in the form accurately and the title will be constructed for you. The title also becomes the page title in Google search results, so accurate fields directly affect how your listing appears to someone searching online.

The title is built from:

• —Condition — New or Pre-owned
• —Metal — carat and metal type — for example, "18ct Yellow Gold"
• —Product type and subtype — for example, "Engagement Ring" or "Drop Earrings"
• —Stone details — stone type and carat weight, where entered — for example, "featuring a 0.75ct Diamond"
• —Watch specifics — brand, model, and whether box or papers are included

An example title for a ring: Pre-owned 18ct Yellow Gold Engagement Ring featuring a 1.20ct Diamond.

Required fields

The minimum required to submit a listing is:

• —Price
• —Condition — New or Pre-owned
• —Metal type (all product types except watches)
• —Stone — whether the piece has a diamond, another stone, or no stone (all product types except watches)
• —Ring type — for rings only (engagement, wedding / eternity, dress, or signet)

For watches, the required fields are price and condition. All other fields are optional but recommended.

Fields that drive search matching

When a buyer saves a search, Smiths Guide matches their criteria against your listing fields. The more fields you complete, the more searches your listing can match — and the more alert emails it can trigger.

Fields used in search matching include:

• —Product type and subtype — ring, necklace, earring, bracelet, watch; and the specific style within each
• —Price — buyers can filter by price range; listings outside the range are excluded
• —Metal and carat — yellow gold, white gold, rose gold, platinum, silver, and the specific carat
• —Stone — diamond, coloured stone, or none; plus stone name for coloured stones
• —Condition — new or pre-owned
• —Ring size — buyers can filter to their size; if customisable, the listing matches all sizes
• —Setting — solitaire, halo, pave, bezel, and others
• —Era or period — Art Deco, Victorian, Edwardian, and others for vintage and antique pieces

The description

The description is free text. It appears on the listing page below the structured details and gives buyers a fuller picture of the piece than the form fields alone can provide.

Use it to add:

• —Provenance or history — where the piece came from, who made it, or any notable background
• —Condition detail — any wear, repairs, or restorations that aren't captured in the structured fields
• —Certifications — GIA certificate numbers, assay office marks, or other documentation
• —Dimensions or weight — total weight in grams, stone dimensions in millimetres
• —Customisation options — if the piece can be resized, altered, or personalised on request

The description is not used in on-site search matching, but it is indexed by Google. Use it to include terms a buyer might actually search for — the metal, stone type, style, era, or maker — written naturally rather than as a list. A listing for a pre-owned Art Deco platinum diamond ring should say so in the description, not just in the fields.

A good description also answers the questions a buyer would ask if they were standing in your shop — which matters just as much once they arrive on the page.

Stock reference

You can add your own stock reference number to any listing. This is useful if you use your own inventory system and want to cross-reference listings on Smiths Guide against your internal records.

You can choose whether the stock reference is visible to buyers on the listing page, or kept private for your own reference only.